Twenty years after Sylvania Waters portrayed it as populated by nouveau riche bogans, the wounds are still raw in Sydney's Sutherland Shire.
So locals were furious to learn this week that Channel Ten is poised to start filming a new TV reality programme, The Shire, based on the United States hit show Jersey Shore.
After seeing a leaked clip of promotional footage - which showed young people talking about getting drunk, becoming porn stars and pushing people downstairs - Sutherland's mayor, Carol Provan, threatened to "put a boom gate across Tom Ugly Bridge", the southern shire's boundary, to keep film crews out.
She also claimed she had been misled by the production company Shine Australia, which had promised the show would boost tourism, "putting out to the world and to all of Australia what a wonderful place we are - our beaches, our bush, national parks, our restaurants, our coffee shops".
Instead, fumed Provan, it was clear that The Shire was to be a "drunk and disorderly promotion".