When, in the early 2000s, American journalist George Packer visited a remote village in the West African country of Ivory Coast, he found something unexpected.
Boys as young as 12 carrying AK47 guns were wearing T-shirts with side-by-side photos of George W Bush and Osama Bin Laden; the two protagonists of the war on terror.
The young members of the Ivorian insurgency, Packer says, were attracted to power. Some talked about working as jihadists for Bin Laden while others dreamed of working in the US Navy.
One of the perverse effects of global media and the internet is that it has profoundly affected the way in which many see themselves and the world around them. Far from reflecting the reality, the internet has provided a skewed image of the world dominated by hero-worship and celebrity culture.
In an article for Newsweek, Kurt Eichenwald writes about the rise of European "hipster pop-jihadists" who follow the American rap and hip-hop culture, and have no connection to the old-style Islamist networks. Eichenwald writes that, according to intelligence officials, it is peer pressure and what he calls Rambo-envy that lures these youths into radical Islam.