No wonder an already infamous study from Microsoft, in May, found that today's digital lifestyles are having such a detrimental impact on concentration levels our attention span has fallen to below that of a goldfish. Humans now stay focused for just eight seconds, before being distracted by news alerts, social media, emails and so on - a drop from 12 seconds in 2000.
This week, a study by De Montfort University published in the journal Computers in Human Behaviour has gone further, directly linking the number of times a person uses the internet or their mobile phone with their likelihood of experiencing a range of "cognitive failures", or mental blunders.
Whether the most digitally active people are more distracted because of their excessive online activity, or the other way around - they are more drawn to these activities because they naturally have short attention spans - is unclear at this stage (perhaps scientists haven't got round to that bit, yet). But lead researcher Dr Lee Hadlington suspects a vicious circle: that distractible individuals become even more so as they become overly reliant on their mobile devices.
"Our brains are designed to pick up on what's new or changing around us," explains Josh Davis, director of research at the NeuroLeadership Institute in New York and author of a new book, Two Awesome Hours, in which he offers science-based strategies to optimise our productivity.
"In the digital world, things are changing and being posted every few seconds. News sites and social media are also - and purposefully - designed in an easily digestible way that draws us in. It's no wonder so many of us have butterfly brains."
But he counters that distractibility might not be as bad news as first thought. "A well-functioning brain should wander every few minutes," says Davis. "It makes us more creative and stops our brain from burning out. So don't resist it.
However, the mistake many of us now make is when we take a break from work information we replace it with an endless stream of information from social media or the news or whatever else is online. Digital breaks don't have an end point - you can spend hours flitting around and then you feel overloaded. Or you can stay up late, mindlessly browsing, even when you're exhausted."
He adds that it's not just the endless stream but the type of information we're flitting between that takes its toll on our state of mind.
"Think about it," says Davis. "If you click on a news story about a war that's heartbreaking, then a political leader you feel frustrated by, then a social media photo that makes you feel inadequate, it's not surprising you feel spent and stressed."
So how to break the cycle - without breaking our smartphones? Besides a digital curfew, Davis recommends taking non-digital breaks during the day - whether a walk, a coffee, or even just staring out the window and people-watching.
"All these things have a built-in end point," he explains. "The walk will end, the coffee will finish, people-watching gets boring and then you drift back to work feeling refreshed and with a rebooted brain."
Even Andy Puddicombe, mindfulness "guru" and founder of the wildly popular meditation app Headspace, doesn't advocate a full-scale digital detox.
"The constant demands of alerts, notifications and social networks can leave us feeling worn out," he says.
"And under those conditions it can be tempting to reject technology altogether. But an all-or-nothing approach rarely works. Not to mention that if we're simply replacing being completely obsessed by using technology to being completely obsessed by not using it, we're still obsessed. It's not a case of technology or mindfulness, rather a mindful use of technology."
Five ways to calm butterfly brain
Go back to black
If you can't resist spending the hours before bed on your phone, reverse its settings. "You can reverse the contrasts on your phone or tablet so instead of black writing on a white background you have white writing on a black background," says J. Bruce Morton, a professor at the University of Western Ontario. This reduces the blue light that affects our brain's cyclic rhythm, disrupting our sleep/wake cycle.
Get moving
"It may take a chunk out of your day, but exercise has been proven to sharpen your mind and increase your concentration," says Josh Davis of the NeuroLeadership Institute. "So you'll actually get more done in less time on the days you take a long lunch to go to the gym."
Eat well
"Good diet can help calm a busy mind," says trainer James Duigan. "Foods rich in omega-3 can help decrease anxiety, whereas sugary foods and too much caffeine (one or two cups are fine) make your mind busier and less able to focus."
Keep company
Anxiety levels rise after six hours, due to changes in brain hormones caused by social isolation. So if you work from home, take your laptop to a cafe for an hour, or book in regular work meetings or coffees with friends.
Go hard, then go home
"Leave your least important and easiest job to the end of the day," says J. Bruce Morton. "The last half hour of a working day is often spent flitting from task to task because you're tired. Fill that time with one simple task instead."
