John Key had #ponytailgate, David Cameron has #PigGate. And judging by the reaction on social media, this is one that won't be easily shrugged off.
People on Twitter are spitting out all the jokes about the bizarre allegations that the UK Prime Minister "put a private part of his anatomy" into a dead pig.
According to the Daily Mail, Mr Cameron carried out the act as a student at Oxford University during a bizarre initiation ritual.
A distinguished Oxford contemporary claims Mr Cameron took part in the ritual during an event organised by the Piers Gaveston Society, a dining club at Oxford.
The source, who himself is now an MP, first made the allegation in June 2014 and has since repeated them. He even claims photographic evidence of the alleged act exists.