To most people, putting a birdcage on your head and jumping into the ocean with a live tiger shark is an obviously stupid thing to do.
But it took a close call for Gold Coast daredevil Shaun Harrington to learn that lesson the hard way.
Mr Harrington, 27, jumped into the water off Coolangatta last weekend, armed with only a flimsy birdcage, to be filmed with a tiger shark that had been hooked on a line by a professional fisherman friend.
The "cage diving" stunt, to promote his and twin brother Dean's clothing line, was uploaded on YouTube this week.
The 33-second clip shows Mr Harrington in the water next to the shark, before the 2.5-metre predator narrowly misses him as it lunges for him and slams into the boat.