The tiny Outback town of Richmond, 400km east of Mt Isa in northwest Queensland, celebrated its annual fossil festival last week.
The town sits at the centre of what was 120 million years ago a vast inland sea, populated by marine life.
Yesterday, as hundreds of pastoralists gathered from as far away as Western Australia for a crisis summit, the Australian beef industry was hoping it would not become a fossil itself.
Hammered by drought, fire, oversupply and the high Australian dollar, northern cattle producers are now facing a potential rerun of the disastrous ban imposed on live cattle exports to Indonesian abattoirs two years ago after horrific footage of extreme cruelty played across the nation's TV screens.
The ban cost tens of millions of dollars and diverted hundreds of thousands of export beef cattle on to local markets, pushing down prices.