Belgium's farmers have exhorted their countrymen to step up to the plate and eat frites twice a week to demolish a 750,000-tonne potato surplus that has built up because of coronavirus.
Frites, a kind of chip that is fried twice, are a national dish in Belgium, where they are regularly paired with mayonnaise and mussels. But potato farmers are hard hit by the country's lockdown measures, which were imposed in mid-March and closed restaurants.
"Let us all eat French fries twice instead of once a week," Romain Cools, secretary general of Belgapom, the trade association for potato growers, said.
Even though the country's iconic frites shacks were given special dispensation to stay open, many shut because of the pandemic. Those that stayed open have seen customer levels drop.