Facebook is facing a global firestorm after reports a data research firm connected to the 2017 trump campaign illicitly harvested personal data from 50 million users.
A panel of Senate lawmakers aims to grill the top executives of Facebook, Google and Twitter next month.
It is the latest indication that the controversy surrounding Facebook's data privacy practices now threatens to envelope the whole of Silicon Valley.
The Senate Judiciary Committee's chairman, Republican Senator Chuck Grassley, Iowa, today scheduled an April 10 hearing on the "future of data privacy and social media" - and the panel said it would explore potential new "rules of the road" for those companies.
It's the third such request that lawmakers have made of Facebook Chief Executive Mark Zuckerberg to testify since it emerged this month that Cambridge Analytica, a data firm hired by US President Donald Trump during the 2016 campaign, may have improperly accessed names, "likes" and other personal information from at least 30 million Facebook users.
But the Senate Judiciary Committee's hearing spells the first time that congressional lawmakers have expanded their scrutiny to include Zuckerberg's peers, Google CEO Sundar Pichai and Twitter CEO Jack Dorsey.
The result could be a hearing that exposes both of those tech giants - whose data is not known to have been taken by Cambridge Analytica - to uncomfortable questions about the extent to which they profit from their users' most personal data, too.
A spokesman for Zuckerberg, who last week expressed his openness to appear at a hearing, said Facebook is still reviewing the request. A spokeswoman for Twitter declined comment. Spokespeople for Google did not immediately respond to requests for comment.
The hearing is hardly the only major political and legal challenge facing Facebook. Earlier today, a powerful US watchdog agency, the Federal Trade Commission, said it would investigate Facebook over the Cambridge Analytica incident, a probe that carries the potential for steep fines and other penalties on the social giant.
"The FTC is firmly and fully committed to using all of its tools to protect the privacy of consumers," Tom Pahl, the acting director of the agency's Bureau of Consumer Protection, said in a statement. "Accordingly, the FTC takes very seriously recent press reports raising substantial concerns about the privacy practices of Facebook. Today, the FTC is confirming that it has an open non-public investigation into these practices."
For its part, Cambridge Analytica said in a statement last week that it had obtained data from the social network "in line with Facebook's terms of service and data protection laws."
The Senate Judiciary Committee, however, could prove to be the toughest political territory for Facebook and its Silicon Valley peers.
Lawmakers there have been seething over Facebook, Google and Twitter since the last northern autumn, when the panel grilled those tech giants' lawyers about another issue - Russian propaganda that spread on their platforms around the 2016 election.
A panel of Senate lawmakers aims to grill the top executives of Facebook, Google and Twitter next month. Photo / AP
Questions about Trump, the Russian Government's disinformation efforts and the presidential race are likely to return at the scheduled April 10 session - on top of new, uncomfortable queries about the ways that the biggest brands in the tech industry collect and protect information about their users.
Some of the Judiciary Committee's members, including Republican Senator John Kennedy, and Democratic Senator Richard Blumenthal, are tough, regular critics of the tech industry's privacy practices.
For now, the session is set to "broadly cover privacy standards for the collection, retention and dissemination of consumer data for commercial use," the committee announced today.
"It will also examine how such data may be misused or improperly transferred and what steps companies like Facebook can take to better protect personal information of users and ensure more transparency in the process."
