Shortly before he became the first publicly gay player ever drafted by an NFL team, Michael Sam told reporters that he hoped in future he would be seen "as Michael Sam the football player, instead of as Michael Sam the gay football player".
That prospect seems as distant as ever after a Christian anti-gay group announced plans to protest about the 24-year-old's recent signing by the Dallas Cowboys, at the team's stadium in Texas.
American Decency said it expected "thousands" to demonstrate today, during the opening game of the Cowboys' season, against the San Francisco 49ers. Jack Burkman, the lobbyist who leads American Decency, said before Sam was drafted this year that any team prepared to hire the gay player would be "roughed up financially".
Christian conservatives, Burkman said, would "not stop until the drafting NFL franchise cannot sell a single ticket, jersey or autographed football".
Born and brought up in Texas, until last season Sam played for the University of Missouri, where he was named the Southeastern Conference's joint best defensive player of the year. He came out after graduating, and made US sporting history when he was signed by the St Louis Rams in the seventh and final round of the NFL draft last May.