China's new President-for-life doesn't like criticism.
Since claiming the eternal throne of an Emperor earlier this week, he's clamped down — hard — on any hint of dissent.
Censorship has always been a way of life under China's one party state, reports News.com.au.
But things have just ramped up to a whole new level.
Authoritarian rule is being established.
Earlier this week the Communist Party Council announced (a day before it actually met) that the limit of two five-year presidential terms will be abolished and Xi Jinping's guiding philosophy would be written into the constitution.
Immediately, Beijing's censors set to work.
They've attacked the very words people would need to use to express discontent.
"Emperor"'
"Two term limit".
"Control".
These top a long list of terms now blocked by China's state controlled social media platform, Weibo, as well as the search engine Baidu.
And while you cannot burn electronic books, Beijing's done the next best thing.
Animal Farm.
1984.
Brave New World.
Simply mentioning the names of novels and authors which paint dystopian pictures of worlds under authoritarian leadership is no longer permitted.
But the blocking of just one basic word demonstrates the full extent of Xi's desire to rewrite the dictionary.
"Disagree".
This is what it prompts:
"Sorry, this content violates the laws and regulations of Weibo's terms of service."
Many within China reacted with shock at the leadership announcement earlier this week.
They knew their words were being watched.
Still they tried to express their fear of life subject to the whims of just one man.
"Argh, we're going to become North Korea," one Weibo user wrote. He was referencing Kim Jong-un and the Kim dynasty which has ruled since the 1940s.
But Xi Jinping is doing all he can to put any negative reaction to his power grab in a bottle before it can spread.
Within hours, all such posts on social media or internet services were deleted.
And Xi's thought police embarked on a crusade against compromising memes.
Popular children's character Winnie the Pooh was one of the first victims.
"It would be funny if it weren't so serious," says Australian Strategic Policy Institute (ASPI) analyst Fergus Ryan. "Behind the gallows humour is growing despair."
Chinese social media has long seen a similarity between the portly features of the honey-loving bear and Xi Jinping.
So cartoons featuring the character have been exploited to indirectly mock their leader.
Shortly after the announcement earlier this week, Weibo users started circulating an innocent post from Disney's official account.
It showed Winnie Pooh hugging a large pot of honey.
Beneath was the caption "find the thing you love and stick with it."
It — along with every other Pooh reference they can find — has been exterminated by the censors.
One company, Durex, has reportedly found itself slapped with litigation for an advertisement it had circulated months earlier.
It makes condoms.
It had once run a campaign based on the marketing phrase "doing it twice is not enough".
Social media users had revived that campaign's marketing material because of its suddenly relevant double entendre.
Durex has itself attempted to divert the eye of China's thought police by issuing a formal statement over Weibo: Users must "clearly distinguish between what is real and fake", it says, without any reference to current affairs.
"It pays to consider this censorship spree as an object lesson in how arbitrary the Chinese Communist Party's restrictions on free speech can be, and how readily the party can overreach," Ryan says.
Immediately after the social media clampdown, Beijing-controlled traditional media went into full-swing.
Their praise of Xi has been profusive and prolific.
Their top articles — along with many of those deemed to be 'trending' — are entirely supportive. They argue the military, the Communist Party and China's economy will benefit from Xi's enlightened leadership.
The formal proposal to eliminate the two-term presidential limit will go to next month's annual meeting of China's parliament.
It's usually little more than a rubber stamp for the Communist Party's Central Committee.
Now that stamp will be wielded by just one man.
Xi.
China's leaders and media are working hard to convince its people that everything's fine.
Its foreign ministry even directed a statement towards an internal audience:
The constitution had been "continuously improved" since it was first established in 1954, spokesman Lu Kang insisted.
"I hope everyone can acknowledge the voice of all the Chinese people."
The state-run Global Times news service was similarly on-message: "Since reform and opening up, China, led by the Communist Party, has successfully resolved and will continue to effectively resolve the issue of party and national leadership replacement in a law-abiding and orderly manner."
It also warns against dissent.
"Every time China deliberates on reforms and key decisions, effect on public opinion is worth pondering," the Global Times stated. "Misinformation and external forces' meddling will affect public opinion in China."
Some word bans have already been lifted.
Wives are once again allowed to 'disagree' with their husbands electronically.
Many, however, remain in place.
"Readers may well shrug their shoulders and ask what this has to do with them," Ryan writes. "So let's be clear: China's censorship apparatus is no longer just a boutique concern of China-watchers; it affects all of us."
He points to recent Australian examples.
During December's Bennelong by-election, he says campaigners used the Chinese messaging app WeChat to court Chinese voters.
This was subject to censorship from Beijing.
"What if some of those constituents wanted to ask a sensitive question about China's foreign policy in the South China Sea? What if they wanted to discuss one of the 'forbidden three Ts' — Tiananmen, Taiwan or Tibet? Would those messages have reached the candidates? How would we know?"
He highlights how global governments, corporations — and even international sportspeople — have fallen foul of artfully directed Chinese nationalism.
Australian Olympic swimmer Mack Horton was overwhelmingly attacked by a swarm of social media "trolls" for daring to accuse rival Chinese swimmer Sun Yang of being a drug cheat.
Book publishers, internet services — even scientific journals — have been accused of censoring works out of fear of offending powerful Chinese government groups.
"One by one, big Western companies like Apple, Daimler, Marriot International and Yum Brands are being cowed by hordes of nationalistic trolls for the crime of crossing patriotic red lines," Ryan states.
"To what extent are our own companies, politicians, journalists and academics already self-censoring for fear of offending Xi's China?"
Dominique Pelicot had already confessed to the crimes.