China is well known as the home of "rented boyfriends" and "rented bridesmaids", but now "rented parents" are offering their services for when you just cannot allow teachers - or lovers - to meet the real ones.
Offering stand-in help for anything from a tricky school parents' evening to that awkward first meeting between the new girlfriend and mum and dad, fake parents believe they can ward off potential social catastrophes - momentarily at least.
"Do you have a boyfriend or girlfriend who wants to meet your parents but you actually don't want them to meet?" asks one advert from a fake parent on the Chinese internet.
The Global Times newspaper, which said the service is usually charged at 50 yuan (£5.60) an hour - spoke to a stand-in parent who takes his "profession" seriously.
"I study psychology," the fake father told the newspaper. "No matter how nasty your teacher gets, I won't get angry."