Even the most silver-tongued estate agent would struggle to wax lyrical over 5 Dongluoquan Hutong.
In one of central Beijing's back alleys, what would once have been a modest two-bedroom courtyard house has been brutally divided with PVC wall panels into 11 micro-apartments as small as 3.7sq m each. In one, a single bed touches three walls.
Nevertheless, the new flats quickly sold, and at $320,000 each, commanded a price per square metre that rivals Mayfair. This is what happens when exuberant capitalism, ambitious families and a shortage of good state schools come together.
Since April, Beijing's very best schools have been admitting pupils based only on catchment area. After a baby boom from the 2008 Beijing Olympics, competition is stiff this year.
Eleven families snapped up the rooms in 5 Dongluoquan Hutong. They will not live there, but will register their children to the address so they can go to Shijia Primary, among the top 10 of the city's 1500 primaries. Shen (not his real name) said he was already trying to win his son a place at Shijia, a week after his wife gave birth. He asked not to be named in case it affected his chances.