A television advert in which Italian nuns are offered crisps instead of communion wafers has provoked the ire of conservative Catholics.
They are demanding that the advert for Amica Chips be withdrawn immediately because it is blasphemous.
In the 30-second advertisement, a group of young nuns are seen filing through a cloister into a chapel. Their mother superior finds there are no communion wafers, left so fills up a chalice with crisps.
As the novices line up in front of a bespectacled priest, they are surprised to be given crisps instead of the holy sacrament, with the lead nun opening her eyes wide in astonishment as the salty snack crunches in her mouth.
The camera then pans back to the mother superior who is enthusiastically digging into a large bag of crisps.