Climate change has long been a highly polarising topic in the United States, with Americans lining up on opposite sides depending on their politics and worldview. Now a scientific study sheds new light on the role played by corporate money in creating that divide.
The report, a systematic review of 20 years' worth of data, highlights the connection between corporate funding and messages that raise doubts about the science of climate change and whether humans are responsible for the warming of the planet. The analysis suggests that corporations have used their wealth to amplify contrarian views and create an impression of greater scientific uncertainty than actually exists.
"The contrarian efforts have been so effective for the fact that they have made it difficult for ordinary Americans to even know who to trust," said Justin Farrell, a Yale University sociologist and author of the study, released yesterday in the peer-reviewed journal, Proceedings of the National Academy of Science.
Numerous previous studies have examined how corporate-funded campaigns have helped shape individual views about global warming. But the Yale study takes what Farrell calls the "bird's-eye view", using computer analytics to systematically examine vast amounts of printed matter published by 164 groups - including thinktanks and lobbying firms - and more than 4500 individuals who have been sceptical of mainstream scientific views on climate change.