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Can forests be more profitable than beef?

By Manuela Andreoni
New York Times·
10 mins to read

Cattle ranches have ruled the Amazon for decades. Now, new companies are selling something else: the ability of trees to lock away planet-warming carbon.

The residents of Maracaçumé, an impoverished town on the edge of the Amazon rainforest, are mystified by the company that recently bought the biggest ranch in the region. How can it possibly make money by planting trees, which executives say they’ll never cut down, on pastureland where cattle have been grazing for decades?

“We are killing

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