Meanwhile, a similar proposal is moving through California's Democratic-controlled Legislature. It's already passed the Senate with no opposition and is pending in the Assembly, where it has a Republican co-author.
"I think there is a lot in this strategy for everyone to like," said state Sen. Scott Wiener, a Democrat from San Francisco and author of the bill. "Most important of all, it works."
How much it would cost depends on how many people participate. A program covering 1000 people could cost as much as $411,000, a pittance in California's total operating budget of more than $377 billion.
The San Francisco AIDS Foundation, a nonprofit agency, runs a small, privately-funded contingency management programme. It's where Tyrone Clifford, who was addicted to meth, enrolled because they promised to pay him for every negative test over 12 weeks.
His first payment was $2. That increased slightly with each subsequent negative test for a total of about $474.
"I thought, I can do 12 weeks. I've done that before when my dealer was in jail," he said. "When I'm done I'll have 474 bucks to get high with.'"
Clifford did make it through the programme without a positive test. But instead of using the money to buy more drugs, he bought a laptop computer so he could go back to school. He says he hasn't used methamphetamine in 11 years and now works as a counsellor at the San Francisco AIDS Foundation, helping people who had the same addiction problems he did.
Clifford, 53, said earning the money didn't matter much. Unlike some who struggle with drug addiction, Clifford always had a job and a house and was never much in danger of losing either. But he said watching his account grow with each negative test motivated him more than any other treatment programme did.
"You watch those dollar values go up, there is proof right there that I am doing this," he said. "By no means is anyone getting rich off this programme."
There is "clear and convincing evidence" that the treatment works to keep people sober from drugs like methamphetamine and cocaine, according to an analysis by the California Health Benefits Review Program. However, while research shows it is effective in keeping people sober during the programme, the effect doesn't last much beyond six months after treatment concludes.
Clifford acknowledged the programme doesn't work for everybody, but added his treatment included extensive group and individual counselling sessions that kept him accountable and made him feel part of a community.
Clifford said he considers the treatment a success even if people don't make it without a positive test.
"They are trying something," he said.
If California starts paying for contingency management treatment through Medicaid, Clifford said he thinks it would mean an explosion in similar programmes across the state.
California, like most of the country, has struggled with opioid abuse, including drugs like prescription painkillers and heroin. But overdose deaths from stimulants in California nearly quadrupled between 2010 and 2019, and the problem has gotten even worse since.
Preliminary data from the first nine months of 2020 — when much of the state was locked down because of the coronavirus— shows stimulant overdose deaths jumped 42 per cent compared to 2019.
While opioids have several pharmaceutical treatments available to help people get sober, there are none for stimulants like methamphetamine and cocaine, often leaving people to their willpower to kick the habit.
"There is a clear kind of hole in regards to treatment services for individuals who have a stimulant use disorder," said Jacey Cooper, director of California's Medicaid programme. "At this point [contingency management] is the only thing people are pointing to that has been effective."
Contingency management is not widely used because it's not clear if state and federal law allow Medicaid money to pay for it. California has a law prohibiting people from profiting or receiving "kickbacks" from treatment programmes. Wiener's law would clarify contingency management is legal under state law.
Whether it violates federal law is still a question.
"We don't think it does," Wiener said, noting the Biden administration has signalled its interest in the treatment.
Wiener's bill would require California's Medicaid programme to pay for the treatment while Newsom's plan would let counties choose whether to participate.