Hours after voting to leave it, Brits were frantically googling 'what is the EU' - and what would happen if they left it.
Call it Brexit remorse, but it seems online at least, many were showing they weren't quite sure what they were voting for.
And as the result sank in, so many people signed a petition asked for a referendum re-run, they crashed the website hosting it.
One of the top questions asked by UK users after the Brexit referendum result to 'leave' was released was "what is the EU?", Google Trends reported.
And queries about 'what happens if we leave the EU?' tripled.