In Europe, cosmetic firms are required to put expiry dates on products with a lifespan of less than 30 months.
Similar consumer protections might be worth applying to federal politicians in Australia. That's how long it takes for a typical Canberra government to go back to the people. After the Liberal-National Coalition's second Budget and only 20 months into its first term, the smart money is now on the next poll happening earlier than usual and long before the latest possible date, in January 2017.
Time is not on Tony Abbott's side. A few months after the Prime Minister was almost toppled by his own colleagues, an early election might be the best bet to save his government - and himself.
The generous nature of Tuesday's Budget has only strengthened the perception that Abbott, despite denials, is preparing for an early poll. The big question exercising politicians and commentators was how soon.
Public response to a series of generous handouts and tax incentives, aimed squarely at the Coalition's base and swing voters, will play a big role in any decision. After the Coalition's disastrous first year in power, opinion polls have improved in recent months, and Liberal strategists are confident of victory if Abbott starts an election campaign up to four points adrift.