The BBC is to turn shows such as Doctor Who, Top Gear and Sherlock into theme park attractions in Britain's answer to Disneyland.
BBC Worldwide, the corporation's commercial arm, has signed a deal with the company behind a 2 billion ($4.3 billion) Paramount Pictures resort planned for Swanscombe in Kent.
The London Paramount Entertainment Resort will offer rides based on the Hollywood studio's blockbuster franchises - which include Star Trek and Transformers - and popular BBC shows.
Where Paramount counts Indiana Jones and Mission: Impossible among its prize properties, the BBC can offer Jeremy Clarkson and Fawlty Towers.
But the Hollywood studio and the BBC make perfect bedfellows, according to the company behind the park.