Pity the scammer who scammed Edd Joseph. The unnamed conman may today be using the 80 ($155) he took for a non-existent games console to buy a new phone. Joseph, meanwhile, is taking revenge after falling for the fraudulent online ad by bombarding the "seller" with the entire works of Shakespeare, by way of - so far - almost 30,000 text messages.
The stunt, revealed in the Bristol Post, cost Joseph nothing (his phone gives him unlimited texts) and gained him only fleeting celebrity and a sense of schadenfreude.
But it also represents a victory on behalf of any of us who have felt powerless in a digital world populated with increasingly devious scammers.
Scamming the scammers has become a sport, inspiring many to rise up and take revenge or beat fraudsters at their own game. It is also the title of a new book by Don Mullan.
Mullan recounts his experience, which started with an email.