The Bank of Mum and Dad - the lender of last resort for their grown-up children unable to afford a deposit to buy a home - has moved into Britain's private rentals market.
The country's housing crisis has become so acute that parents are now having to subsidise their children's rent to the tune of £1 billion ($1.8 billion) a year.
Research by the housing charity Shelter says that 450,000 adults need help from their parents to keep them in their rented home.
An analysis of almost 4000 adult people who rent carried out by YouGov suggests that more than one in 20 have either borrowed or received money from their parents this year to pay their rent or help them with moving costs.
Younger people are particularly reliant on their parents for help, with 11 per cent of those aged 18-24, and 8 per cent of those aged 25-34, receiving financial support. Shelter estimates that this amounts to about £850 million a year on rent and £150m a year on moving costs.
"With housing costs sky high it's not surprising that the Bank of Mum and Dad is no longer just relied on for help with buying a home, but renting costs too," said Campbell Robb, Shelter's chief executive.
"We know that the majority of private renters are forking out huge proportions of their income to cover the rent each month, and that's not even taking into account the extortionate deposits and fees that need to be paid."