Australia's 'Nazi' biscuits

Creole Creams, shop brand chocolate and vanilla biscuits from Aussie supermarket chain Coles have been slammed as racist.

Prominent Brisbane indigenous leader, University of Queensland's Deputy Director of the Aboriginal and Torres Strait Islander Studies Unit, Sam Watson also labelled the bikkies a regression to Nazism.

The cream centre and chocolate exterior, although similar to Oreo's and Arnott Delta Creams have come under fire for the word "Creole", often used to describe a person of mixed European and African ancestry, a racially loaded term, reports the Brisbane Times.

"The word Creole comes from a period when people's humanity was measured by the amount of white blood they had in their bloodstream. This is the same kind of thought that underpinned horrific regimes like the Nazis," Mr Watson said.

"People need to exercise their intellect. This so-called blending was actually the institutionalised rape of black women. They were victims of brutal regimes of rape and victimisation."

It seems the culturally insensitive name is being used as a branding tool. Other foods to come under racial controversy in the past were Arnott's Golliwog biscuits, Dutch biscuit maker Van der Breggen marketed their chocolate and marshmallow biscuits as Nigger Kisses.

All of these biscuits were eventually forced to rebrand or discontinue their lines entirely.

- NZ HERALD STAFF