Aussies send Bingle jingle into outback

Lara Bingle and estranged partner Aussie cricketer Michael Clarke. Photo / Getty Images

SYDNEY - There is nothing like Australia.

That's the new tagline Tourism Australia will be using to lure to international tourists as part of a fresh campaign to harness the power of online and social media.

The body is sure that, unlike the previous "Where the bloody hell are you?" campaign, it will be a success.

Tourism Minister Martin Ferguson said the new campaign was built to last.

"We have tried the Lara Bingle approach," he said at the launch of the campaign in Sydney.

"We have to have a strategy that survives ... we actually think this has some longevity."

Model Lara Bingle featured in the previous unsuccessful campaign.

The new campaign will be rolled out in two stages.

The first invites the Australian public to submit photos and short descriptions of where they live and their favourite holiday places to show the world why they should visit.

All the entries will be used to create an interactive map of Australia, while a number of the best will be used online and in print advertising.

Australians will be able to start logging their photos and stories on a special website from April 16 to May 12.

The second phase will be announced in May and will include video material for broadcast in cinemas, television and online.

- AAP