He may have been dubbed "the master evangelist of the digital age", but even the late Steve Jobs worried about the effect technology has on children.
While he persuaded millions that Apple's chic but pricey gadgets were a must-buy, turning the company from a basket case to a global powerhouse, he prevented his own children from using iPads and limited their access to the internet generally.
To a generation of young people it may sound like the most boring of the seven circles of hell, but the Jobs' children would instead sit around a long dinner table in the kitchen and actually talk to one another.
The shock revelation that Jobs' children were not uber-geeks came from United States journalist Nick Bilton, who recalled a conversation with the Apple co-founder in 2010, a year before he died.
Jobs had called him to complain after Bilton wrote about a perceived failing of the iPad, which had just gone on sale. Bilton, writing in the New York Times, said that "after he had finished chewing me out" he had been shocked by Jobs' response to a question that was mainly designed to change the subject.