You don't bounce the President of the United States, particularly a lawyer like Barack Obama, into adopting a position only months from a presidential election.
So the White House whisperers, who claim that Vice-President Joe Biden committed a "gaffe" on Monday by voicing support for gay marriage in order to force Obama's hand, have to be wrong.
It looks more like a carefully choreographed move by Biden. He was the one who laid the groundwork for the announcement by Obama on ABC News that his "evolving" position had now settled on a full-throated support for the gay, lesbian, bisexual and transgender community to wed.
The result has been three days of media headlines, and no doubt more to come. That's manna for an election campaign, with the candidate dominating the headlines and sucking the oxygen from the opposing camp.
It's undoubtedly a political gamble, with Obama appearing on TV the day after North Carolina voted to ban gay marriage by adopting a constitutional amendment defining marriage as between a man and a woman. (Obama won the state in 2008).