In France, the media seem to have an arrangement with politicians: lots of positive publicity in return for lots of interviews. Give pollies a hard time and you have no news to sell - and the French are hungry for such news, being a politically aware and reasonably informed society of readers and/or amateur activists.
Politicians' private lives are also off-limits. The French public have little interest, reacting to only the salacious with somewhat of a discreet smile. They do not care a damn how many mistresses their presidents have, only that he treats each with valour and honour (as long as the mistress is likeable).
Scandal is not like in the United States, Bill Clinton style. That's much too explicit and, anyway, none of the voters' business. Same with money: virtually every money scandal quickly dies and just about never does a politician lose his position, even when a lot of money has been ripped off the taxpayers.
But the latest case - now called "Moneypenny" - from the alleged fictional employee role of the Republican presidential candidate's wife, Penelope Fillon, has whipped up a media feasting frenzy. It's as if the country is saying enough is enough. Populism has reached France.
The scandal started with allegations that Francois Fillon "employed" his wife over a 10-year period, paying her half a million euro, ($734,000). Unfortunately for the Fillons, she declared in an interview some years ago that she had nothing to do with her husband's career, she was a housewife.