When morning came and the high-rise building continued to burn, Londoners took to Twitter and the streets of Kensington to offer their support.
Arriving at a local church, some brought with them water and clothes, others came clutching fresh fruit and clean towels.
They booked hotels for the newly homeless residents of Grenfell and used social media sites to offer car rides and cups of tea. They came of all ages, races and religions with one goal: to help.
In a video, one woman was seen praising the young Muslim boys who woke up residents and sought help as they returned from Ramadan prayers at their local mosque. "They were the first people with bags of water, running and telling people," she said.
A donation page seeking to raise money for the families of Grenfell Tower was created and shared on social networking sites.
"In this tight-night [sic] community, many families have lost everything they own, whilst others have lost their lives" the page read.
"The money raised will be for those residents of Grenfell Tower affected and will hopefully, even in some small way, help them with whatever they may need in the aftermath."
Less than 12 hours later, more than £100,000 had already been raised.
