Last week, I wrote about Scoot airline's plans for kid-free seating.
Their scheme allows passengers to pay an extra $17.95 to fly "in peace and quiet" with an upgrade to the ScootinSilence cabin, where they can enjoy "exclusivity and privacy ... as under-12s will be some place else".
In plain-speaking terms it simply means: no pre-teens are allowed to sit in the first seven rows of economy class.
Etihad are going the other way with the launch of the Flying Nanny service on all long-haul flights. It sounds like relief for the many parents who fly longhaul with junior - or, worse, junior plus siblings - in tow.
Selected cabin crew have had additional training in looking after screaming brats - sorry, I mean providing childcare assistance. Etihad say the crew members will help you at the gate, help you sort out the bassinet and - YES! - "Keep children entertained while you're enjoying a nap, in-flight meal or entertainment."