Amid the scandals, resignations and email hackings of the past couple of weeks, John Key played one move that ought to have - in a normal, non-Whale Oiled news cycle - won the campaigning Prime Minister and Minister of Tourism some good press.
Key spoke to Air New Zealand about the high cost of regional airfares after the government-controlled carrier's profits rose for a third year in a row.
"I've made it clear that I think Air New Zealand needs to continue the work it's doing while making sure that it reduces prices to the regions if it can. Because in the end we always know they're likely to have a more monopoly-type position in those areas. And they've got to make sure that they continue to deliver fair pricing to the regions."
Good on him. This issue should be a relatively straightforward election barrow to push in the regions.
The high airfares hurt the regions and hurt domestic tourism. Think of the boomtimes Hawkes Bay tourism operators could chase if Aucklanders could get down there and back for a cheap(ish) weekend.