It is a truth universally acknowledged that any hamlet of three buildings perched together in the countryside must be in want of a marketing team to pin a slogan on it.
Auckland's new campaign slogan is aimed at boosting domestic tourism.
"No passport required" is true enough, though the campaign's overall message seems dusty to me.
Seriously, any of our country cousins who haven't got past the preconceptions of Jafas and yuppiedom simply aren't going to come here (which is probably for the best for all parties concerned).
Other out-of-towners might find the tone a little dated - you'll get just as much culinary snobbishness in Central Otago and Cuba St as on Ponsonby Road.
