Furano in Hokkaido was the second-most-searched destination, followed by Tokyo spots Shibuya City and Taito City.
Kutchan, a town in Abuta District, Hokkaido, was the sixth-most-popular, possibly due to it’s proximity to ski resorts such as Niseko Ski Resort.
This is no surprise to experts in tourism, many of whom said Japan would be a top spot for Kiwis to visit in 2024. The restart of direct flights from Auckland to Tokyo with this airline, and a strong exchange rate between NZ dollars and the Japanese yen, are just two explanations.
Read more: Destinations where your money will go further.
The rest of the list included spots in France, Texas, Canberra and Thailand, using search data from January 1 to September 30 2023.
Trending global destinations for Kiwi travellers:
- Sydney Olympic Park, New South Wales, Australia
- Furano, Hokkaido, Japan
- Shinjuku City, Tokyo, Japan
- Shibuya City, Tokyo, Japan
- Taito City, Tokyo, Japan
- Kutchan, Abuta District, Hokkaido, Japan
- Les Allues, Auvergne-Rhone-Alpes, France
- Austin, Texas, United States
- Canberra, Australian Capital Territory, Australia
- Ao Nang, Krabi, Thailand
Trending New Zealand destinations for Kiwis:
The list of top domestic destinations searched by Kiwis is equally surprising. Instead of iconic tourist spots such as Queenstown, Northland or Auckland, the list shines a light on spots that are a little more off the beaten track.
The top searched destination was Lower Hutt, Wellington, followed by Aoraki/Mount Cook, Canterbury.
However, Waikato’s Thames and Ōhaupō took third and fourth place, with Mosgiel, Otago, rounding out the top five.
The latter half of the top 10 list features more familiar favourites such as Wānaka, Twizel and Lake Tekapo.
- Lower Hutt, Wellington
- Aoraki/Mount Cook, Canterbury
- Thames, Waikato
- Ōhaupō, Waikato
- Mosgiel, Otago
- Omarama, Canterbury
- Karitane, Otago
- Wānaka, Otago
- Twizel, Canterbury
- Lake Tekapo, Canterbury