A Welsh distillery has found an unusual - and arguably risky - way to promote its whisky in New Zealand by advertising Wales as the "New Zealand of the North".
Kiwis on social media spotted the ad campaign which promotes Wales as being "just like New Zealand, only we're 100% open", in what can be read as a stab at Aotearoa's pandemic border restrictions.
The ad that has been popping up for Kiwi Facebook users is not, in fact, Wales' latest tourism promo, but is actually part of a campaign by Penderyn Distillery, which sells its Welsh single malt whiskies in New Zealand.
A series of posts on the "New Zealand of the North" Facebook page take aim at New Zealand as a tourism destination, as well as our rugby team and even New Zealand lamb.
