"Just like New Zealand. Only we're 100 per cent open," one of the advertisements for Penderyn Distillery declared.
From majestic mountains to tranquil lakes, to deserted beaches, Wales is up there with the most beautiful places on the...
Posted by New Zealand of the North on Saturday, March 19, 2022
Luckily for Penderyn, Kiwis have seen the funny side of the tongue-in-cheek ad campaign and responded with quintessential Kiwi friendliness and good humour.
Flight of the Conchords star Jemaine Clement was among those who shared his thoughts on the playfully provocative campaign.
"Okay, but if you are in the UK ... maybe you should just go to Wales?" Clement posted.
In 2019, Wales took Dunedin's Baldwin St's Guinness World Record for world's steepest street but Dunedin got to claim the title back a few months later when Guinness reinstated Baldwin St as the steepest street on Earth.
One Kiwi commented on the ad: "First they tried to claim the world's steepest street from @Lovedunedin now they claim to be the entire country, well played, it does look quite nice there."