There is nothing remarkable about Sylva, North Carolina. Tucked into the Plott Balsam Mountains this backwater American town could be any one of a number of settlements spread across Midwest America. That is, it would be if you didn't recognise it as the principal filming location of Three Billboards Outside Ebbing Missouri, for which Frances McDormand and Sam Rockwell won their Oscars.
Sylva is where Irish writer Martin McDonagh shot much of his award winning film. Perhaps it was chosen for the town's difficulty to place.
However, the North Carolina tourism board have been quick to exploit this new connection to Tinsel Town.
Following the success of Three Billboards visitnc.com has drawn up a three-day tour of Sylva for fans of the film.
The town invites visitors to "walk in the shoes of Mildred Hayes (Frances McDormand) as she battles with her community to dig deeper into her daughter's violent death."
The tour takes in shooting locations such as the Town Pump Tavern, Ebbing Police Department (a home furnishings storefront) and North Fork Left Fork Road – along which Haynes placed her controversial advertisements.