This was not deemed appropriate for Qatar, where homosexual behaviour is illegal.
Qatar has said that all fans from the 32 competing countries would be welcomed to the tournament “without discrimination”.
The country’s human rights record and treatment of LGBT communities have been called out by many visiting teams.
Airlines flying the LGBT flag into Qatar
The carrier said that, while it would not give crew their choice of uniform on Tuesday’s Doha flight, they would continue to use the new uniform in destinations with “more accepting of non-binary identities”.
“Initially the UK, US and Israel are the territories where the uniform policy is being rolled out for our people, as those countries are more accepting of non-binary identities allowing more self-expression,” it told the BBC.
Instead they would have the words “Rain Bow” on the fuselage of their A350, carrying England players out of Birmingham.
Fans and LGBT campaigners expressed their disappointment at virgin’s decision to suspend its pro-LGBT uniform guides and the motif on the side of the plane as paltry.
LGBT+ campaigner Alexander Leon called out Richard Branson’s airline for its “performative” allyship, saying it was “not about actually doing the right thing when it counts, it’s about seeming to do the right thing for the kudos.”
Earlier this week Lufthansa unveiled a special World Cup livery on the German team’s A330-300, carrying the slogan “diversity wins”. The paint job was revealed amid controversy in German media after a Qatari World Cup ambassador described homosexuality as “damage in the mind” and “haram” during an interview with Deutsche Welle.