Sapa is still a very soothing place to visit, an attractive little town set over steep hills.
The settlement centres around a lake and nearby square, and flows down into a marketplace and a steeper tourist quarter.
If there's a gap in the clouds to the south, you can even get a rare glimpse of the enigmatic Phan Xi Pang (Fansipan). At 3143 metres high, it is Vietnam's tallest peak.
Everything in Sapa is either made or decorated with a polished, deep red-coloured wood, and every hotel and restaurant looks over a different, stunning mountain vista.
Sapa almost has the feel of a town in the European Alps, which might be why it's firmly on the hiking circuit.
Trekking and camping shops abound. The North Face is particularly popular. There are at least five outlets sporting the American company's name and logo in Sapa, whether or not they're actually selling genuine merchandise is uncertain.
As with most growing towns, you can hear the sounds of construction all day; hammers, saws, drills and excavating machinery echo across the valley below.
The hill tribe people, mostly Hmong women, flood into the town everyday to mob the slow-moving travellers so they'll purchase trinkets.
They ask three standard, but unfamiliar, questions: "Shopping? Maybe later? You promise?". Then they'll force tourists into an unbreakable pinky swear.
At other times, big groups of Hmong women congregate beside the road in traditional dress and all chatter at once, furiously and incessantly.
There are the hotels, restaurants and bars every few metres, with friendly hosts calling out to each and every passer-by.
They all offer delicious, cheap dishes, although the cocktails at most of the bars tend to be a touch too strong.
In Sapa, you can wander the steep narrow streets in the gentle sun for hours, set your calendar around meals and lie back to watch fantastic views as the clouds roll over.
Sapa has real charm and if you get into the rhythm of this quirky little mountain town you'll find it's an easy place to get comfortable and a very hard place to leave.
IF YOU GO
GETTING THERE: Sapa is about 380km northwest of Hanoi. The most popular route is the bumpy overnight train to the border town Lau Cai and then a bus up to Sapa, which is about 38km away. Buses also go direct from Hanoi.
STAYING THERE: For accommodation, a great place to stay is the Chau Long Hotel. The grand old European-style mountain resort is at 24 Dong Loi, Sapa. For details, visit chaulonghotel.com.
PLAYING THERE: Intrepid Travel's Sapa Adventure Tour includes overnight trains, transfers, accommodation, and hill tribe treks and costs $375 pp twin share or $395 for singles, visit intrepidtravel.com.
* The writer travelled as a guest of Intrepid Travel
- AAP