The beginning of southwest Victoria's Great Ocean Rd is marked by a timber memorial sign, the kind you might see in a Yogi Bear film. It's a tribute to the returned World War I servicemen who built the meandering, hill-hugging coastal road as the world's largest war memorial. Here's where to stop along the way.
Stock up on the surf coast
On the way to the Great Ocean Rd from Melbourne, stop off at the surfing mecca of Torquay, the official starting point. Window-shop in Surf City Plaza (the home of Rip Curl, among others), then head around the corner for the outlet stores. The best is the Quicksilver/Roxy outlet store on Baines Cres. It has 60 per cent off last-season's childrenswear on the day we visit. Local clothing company Ghanda is also a hit with the kids. The Australian National Surf Museum, tucked behind the shops, is worth a look to put the famous surf region into perspective before a slight detour to Bell's Beach surfing reserve to see world-class surfing on every wave.
Amble around Anglesea
Just before you get to the small seaside town of Anglesea, take a turning to McGain's Nursery and stock up on road-trip treats. Its organic food from the conservatory-feel cafe is garnished with edible flowers and herbs from the lush nursery gardens. They sell organic wine, including Spring Seed Wine Company's aptly-named Four O'clock Chardonnay, as well as the freshest fruit and veges. You can also get cafe meals to take away for picnics at one of the many creative children's playgrounds dotted along the coast. On the other side of the bridge out of Anglesea is a boat-hire business that rents out brightly coloured miniature retro speedboats and paddle boats, an iconic sight in the town since the late 70s.
Artsy Aireys Inlet
The quaint township of Aireys Inlet has an art gallery, a retro 60s diner with the best $4 hotdogs you'll ever taste, a sandy stroll uphill to the Split Point lighthouse, a children's playground and skate park, as well as a strong Southern Ocean swell. It also has the family-friendly Aireys Pub. It's been in the town since 1904, but was wiped out by the Ash Wednesday bushfires when trading started out of a makeshift tin shed. It closed in 2011 and the locals rallied to buy it, saving the land from developers and stopping their town from being without a pub. Sit inside by the cosy fire in rustic surrounds or throw a frisbee around on the long lawn, complete with a rowboat for the kids to play on.