Pyeongchang may be hosting the Winter Olympics, but South Korea's capital Seoul will also take this opportunity to shine.
With its potent blend of ancient palaces, grand skyscrapers, sizzling street-food and glaring neon, Seoul is fast-emerging as an Asian destination to rival the likes of Tokyo and Beijing.
With the K-Pop phenomenon exporting a bright new brand of Korean culture across the world, and fiery Korean cuisine the current global trend, there has never been a better time to visit.
GYEONBOKGUNG PALACE
Translated as Palace of Shining Happiness, Gyeongbokgung is a sprawling site of halls and gates. Built in 1394, it provides a glimpse into South Korea's former royal patronage. Walk through the South Gate, one of the city's most recognisable landmarks, for free access to the front courtyard, while exploring the inner courtyards and the Palace Museum costs W3000/W1500 ($A2.40/$A1.70). The exuberant Ceremony of the Guard Change, which takes place outside the South Gate three times per day except Tuesday, is worth catching.