Donald Trump's presidential campaign may have an unexpected downside, as cashed-up travellers boycott his hotels.
A survey conducted by Forbes with consulting firm Penn Schoen Berland found that 45 per cent of the 500 surveyed US residents, who earned at least US$200,000 ($294,841) annually, said they would avoid staying at a Trump-branded hotel or visiting a Trump-branded golf course over the next four years.
Of this 45 per cent, an astounding 77 per cent said they would avoid Trump's businesses specifically to protest his campaign.
To make matters worse, only a mere 7 per cent of respondents said they would make a specific point to visit a Trump-branded hotel or golf course over the next four years.
Respondents were fairly evenly divided when it came to political affiliations, with 156 identified as Democrats, 172 Republicans, and 172 independents.