It's that cooler time of year when many Kiwis start to plan uplifting summer breaks for the months ahead.
Airlines say the internet has made pricing transparent and air travel is a bargain, but do they make it too hard to choose the most affordable options?
Consumer advocates try to counter the confusion by comparing fees for things like baggage and extra legroom - a growing part of the cost of a trip - but this can be difficult, especially when travellers don't buy their ticket directly from the airline.
No changes are coming in the short-term, leaving travellers to plot their own strategies for finding the best prices. As always, it helps to plan ahead and consider whether you need extra services that might add to your cost.
And some old strategies are losing value due to changes in the way airlines operate.