As to why, the answer lies in the age-old human desire to transcend reality. In short, it gets you high. Not Class A or Class B kind of high, but probably more within the vicinity of a good-old fashioned Class C. As in, millions of people chew betel nut because it relaxes you while at the same time making you more alert. Once you've done your chewing, you spit out the red residue and you go about the rest of your day. No worries if you can't find a handy sink or drain, simply spit on to the footpath safe in the knowledge naive tourists may think someone's dying.
Well, turns out a lot of people are doing just that, the dying part, that is. Whether it's throat cancer, mouth cancer and lung cancer or merely just infertility and the rotting of all your teeth, chewing betel nut is a sickly, sickening habit. Statistics are shaky because almost all the addicts are in developing nations, but the problem is so huge in Papua New Guinea, for example, that an estimated one out of every 500 new international cases of mouth and throat cancer are in that country alone.
Like smoking, merely warning people that something their parents, grandparents and great-grandparents have done is deadly isn't always enough. Appeal to their vanity though? You might just get through. I thought my guide in the Solomon Islands in 2016 was a cross-dresser (not that there's anything wrong with that) when I met him, courtesy of his bright red lipstick. Only it wasn't lipstick. Hooked since he was 10, my now 46-year old guide was trying to quit. "I'm sick of tourists thinking I wear lipstick."
Unusually numbered lists
I accept I'm fighting a losing battle on this one. The first time I remember unusually numbered lists bothering me was about a dozen years ago when a New Zealand men's mag started doing it with every issue. Each cover seemed to shout, "The eight things to eat to shrink your waistline!", or, "Nine ways to prevent baldness". I'd always think, couldn't they just find another two health foods and make it 10? Or one more measly anti-baldness potion?
Unusually numbered listicles are now so ubiquitous that even the 15th edition of Lonely Planet's India guide is not immune. That's right, more than one billion people, more than three million square kilometres and a human history that maybe in the hundreds of thousands of years and you get this: "India's Top 17". From temples to palaces to beaches to jungles, they could only find 17 top experiences. In India!
Tim Roxborogh hosts Newstalk ZB's Weekend Collective and writes the music and travel blog RoxboroghReport.com