Most tourism campaigns involve spruiking local attractions in the hope of drawing in visitors.
But this tiny village is working on an anti-tourism strategy: it's begging tourists to stay away.
The remote Inupiaq village of Point Lay, on Alaska's northwest coast, is seeing an enormous influx of Pacific walruses — as many as 6000 last week alone — which are coming ashore due to the disappearing summer sea ice.
The phenomenon has attracted hordes of tourists hoping to catch a glimpse of the marine mammals. But Point Lay has no restaurants, no hotels and a population of only 270 people, so it's hardly a tourist town.
Tourist boats and planes also risk spooking off the walruses, which are a food source for the local Inupiaq people.