When booking a stay at a hotel, travellers might think they can have their pick of any room, but it's not always the case - because some hotels have secret ultra-swanky rooms they don't advertise.
The reason? No doubt they are there as an option for VIPs who want to feel that they're getting something extra special and want total privacy (some come with their own entrances).
Of course, secret luxury doesn't come cheap. The Mandarin Oriental New York has one that costs $36,000 (NZ$53,066) a night and the newly-opened Blue Lagoon Retreat in Iceland charges $10,500 (NZ$15,500) for its secret no-pictures-available room.
According to Bloomberg, it is triple the size of any suite in the property and boasts a private entrance, private balcony as well as a private bathing area within the Blue Lagoon.
It is also spread across two levels and also features a kitchen, dining room, bedroom with walk-in wardrobe as well as a steam bath and sauna.