When it comes to planning a holiday, there are a number of factors that come into play before choosing a destination.
Maybe it's visiting family or friends, maybe it's ticking something off the bucket list. And for a huge number of people, it's to get a sweet, sweet Instagram snap.
According to a survey done by Schofields, 40 per cent of millennials rank "Instagrammability" the number one priority when choosing a holiday destination, reports news.com.au.
Seeing influencers posing in front of tourist hot spots in their flowy dresses definitely inspires wanderlust. But have you ever tried posing in front of an attraction with hundreds of other people doing the same thing?
It's really not as easy as it seems to get the money shot. At Rome's Trevi fountain, you hardly have room to move your elbows let alone pose thoughtfully while wearing a floppy hat. Here's a look at the reality behind the Instagrams.