Flicking through glossy holiday brochures, the idyllic images of city breaks, sun-kissed beaches and tourist favourites give people a taste of what to expect from their dream getaway.
But the reality can often be a world away from the photos of couples watching the sunset, enjoying romantic sightseeing and perusing art and culture.
From the beauty of Greece to the blissful appearance of Thailand's beaches, these brochure pictures show how blissful destinations across the world can be.
But what it's really like for tourists who visit is sometimes a very long way from the truth.
The comparisons below illustrate the difference between the dream and the less than tranquil reality of holiday idylls from across the globe.
