Turns out Sunshine Coast is the gentler, prettier side of Queensland, with Noosa so determined not to become another Gold Coast, marred by tasteless development, it recently de-amalgamated from the wider Sunshine Coast council. Sure, there were the high rises of Mooloolaba (I stayed in the tallest one, the striking Mantra, and confess to loving being perched so high above the beach with views back across the hinterland), but they were a good block or more back from the beach and the few towers are now limited to only 12 storeys. Instead, there were tree-lined streets of gentle low rise; density with neighbourliness.
On the Sunshine Coast, not all beaches are created the same: from the south, Mooloolaba's Mount Maunganui-ish vibe of promenade and cafes, the smaller settlements of Coolum (golf-central), Pergian, Marcus, Sunrise or Sunshine beaches give way to the elegant riversides, parks, gardens and foodie attractions of the stylish Noosa Heads and Noosaville in the north.
The travel goddess kindly delivered a packed Mooloolaba beach on my first day, with thousands of tanned and toned bodies competing in the Festival of Surfing.
She was less kind about the weather for my afternoon sail with the nice Brian from Set Sail Cruises: his giant catamaran needed more wind to skim across the top of the rolling waves, and we had to retreat to the safety of the river when two passengers pleaded sea-sickness. But that proved a sparkling introduction to the canal architecture (real estate, these parts, starts around $2 million; famous locals include the late Steve Irwin's wife and young 'uns). Gin palaces moored near the grunty prawn boats summed up what this part of Queensland is about.
The region has finally started pitching its justly deserved food bowl reputation.
With raw food cafes, ginger farms and farmers' markets through to fine dining, a person could happily eat their own bodyweight. There are enough of the fun parks - Aussie World, Australia Zoo, opals, kart tracks and so on - to suit the multi-generational family market the region is targeting, but it was the gentler pursuits that charmed me. There is an emerging bike culture, bush walks and pampering spas dotted through the hinterland and, blissfully, the brochures do not lie about those golden beaches and warm surf.