Chris Reed visits Tribe Hotel, in Perth
Where: 4 Walker Ave, West Perth.
Concept: A "refreshing and disruptive brand" that "responds directly to the desires and aspirations of the modern traveller". The lone property in Perth is set to be joined by counterparts in Adelaide and Hobart this year.
Check-in experience: Super-warm welcome on a wet, winter Friday night. The reception desk is opposite an open-plan lounge where people were enjoying a drink to start the weekend. It felt vibrant, friendly and fun.
Location: About 20 minutes from the airport by taxi, next to Kings Park and Botanic Garden, which rolls down to the Swan River. A few minutes from the CBD, it's busy with corporate guests during the week, they said.
Communal decor and layout: The ground floor featured the aforementioned lounge, separated by a giant bookcase from a cafe-style bar and restaurant. The latter area had a couple of large communal tables and several separate smaller ones. There were lots of lights hanging on long cords, bright neon signs and violent couches. The guest floors had black-walled, artfully lit hallways, bright red chairs and groovy carpets.