Its trademark feature is a more modern addition; an astounding staircase that zigzags a staggering 649 steps up through a crack in the side of the otherwise fairly smooth rock.
No matter where you are in the nearby towns, you can't miss it.
And there's something a bit strange about the rock, which was worshipped by its former inhabitants.
Not visible at every angle, eagle-eyed visitors have been left baffled after spotting giant letters painted in white on the side of it, spelling out "GI". So what on Earth does that mean? It turns out that what appears to be an "I" is an incomplete "U".
What's the significance of those letters? The monolith actually straddles two towns, Guatape and El Penol, and its ownership has long been disputed by locals. So to settle the matter, residents of Guatape decided to paint the town's name on it, but it wasn't long before residents of El Penol noticed and a mob ceased the painting.
To this day, nobody has dared finish it.
On top of the rock is a viewing area with food available and souvenirs. The view is awesome, and looks out to the Embalse del Penol, a hydro-electric dam that submerged the original town of El Penol in the 1970s.
Travel photographers Lauren Bath and Melissa Findley, who recently visited the rock, said the experience was unforgettable.
"Guatape has to be the most vibrant, colourful town we have ever visited," they wrote. "The buildings are decorated in primary colours - it makes the perfect backdrop for photography and filming. We spent hours strolling through the streets of the picturesque town, cameras in hand.
"Each building had a pattern, design or mural that traditionally tells the story or heritage of the family or business that owned the building - we found this so unique and interesting."
Yep, one to add to the wish list if in Colombia.
- news.com.au