What time do you call this?
Locals of the Norwegian town of Sommarøy want to do away with concept of time.
The situated on an island that roughly translates as 'Summer Island', the town is so far north that from May 18 to July 26 this part of Norway enjoys uninterrupted daylight.
Like much of West Tromsø summer here is one uninterrupted 1656-hour span of daylight.
Going without night for a whole 69 days the island's 300 occupants have developed to stay up all hours.
"There's constantly daylight, and we act accordingly," Sommarøy local Kjell Ove Hveding told CNN.