Around the time Borat was released in 2006, who among us weren't guilty of responding to everything with "very naaice" or dressing up in his eye-boggling swimsuit for a laugh.
While we were all cracking up at Sacha Baron Cohen's hit mockumentary, the people of Kazakhstan - the homeland of the film's fictional cental character - weren't laughing. They found the whole thing deeply offensive.
So it's little wonder that six tourists have been detained in the capital Astana for taking the whole Borat joke way too far.
The men, from the Czech Republic, were detained by authorities after they were caught wearing Borat's lime green, G-string mankini and curly black wigs while trying to take a group photo in front of a "I love Astana" sign.