A rock in Omaha, Nebraska has became an overnight attraction thanks to the cars that can't seem to avoid it, reports CNN.
The rock has spawned a vibrant Facebook group, Reddit community, and a 5-star Google Maps listing - and thousands of memes.
Fan Matt Roberts spoke to CNN, "There's a lot of division and anger in the country and this is just a random thing that is amusing to most people regardless of any other politics."
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Arrow Towing manager Steve Rains told CNN that company has responded to at least six calls of vehicles that have crashed into the rock in six weeks.