A rock in Omaha, Nebraska has became an overnight attraction thanks to the cars that can't seem to avoid it, reports CNN.
The rock has spawned a vibrant Facebook group, Reddit community, and a 5-star Google Maps listing - and thousands of memes.
Fan Matt Roberts spoke to CNN, "There's a lot of division and anger in the country and this is just a random thing that is amusing to most people regardless of any other politics."
Arrow Towing manager Steve Rains told CNN that company has responded to at least six calls of vehicles that have crashed into the rock in six weeks.